CMMagnussen Posted June 27, 2020 Share Posted June 27, 2020 https://www.google.com/amp/s/www.wsj.com/amp/articles/why-jeep-should-change-its-problematic-monikers-11593197387 I will gladly take any Comanches or Cherokees off your hands Link to comment Share on other sites More sharing options...
Eagle Posted June 27, 2020 Share Posted June 27, 2020 Idiots! Link to comment Share on other sites More sharing options...
mjeff87 Posted June 27, 2020 Share Posted June 27, 2020 I'm not paying to read the full article, but I get the gist of it. $20 says the author drives a Prius....idiot. Although, my Jeep's name is the ultimate oxymoron and I can't believe no one at DC (at the time) ever noticed or said anything. I drive a Liberty........LIMITED edition. Link to comment Share on other sites More sharing options...
CMMagnussen Posted June 27, 2020 Author Share Posted June 27, 2020 53 minutes ago, mjeff87 said: I'm not paying to read the full article, but I get the gist of it. $20 says the author drives a Prius....idiot. Although, my Jeep's name is the ultimate oxymoron and I can't believe no one at DC (at the time) ever noticed or said anything. I drive a Liberty........LIMITED edition. Incognito mode bypasses the paywall. It gets more pukeworthy from there. Goes on to suggest that the cash for the trailer hitch add on should be donated. Link to comment Share on other sites More sharing options...
89 MJ Posted June 27, 2020 Share Posted June 27, 2020 Clearly none of those hipster morons have ever experienced a Jeep. I guarantee you the author is a millennial snowflake that just whines about everything. Some kids should have been spanked... Link to comment Share on other sites More sharing options...
JMO413 Posted June 27, 2020 Share Posted June 27, 2020 And idiots like this are why the world is currently a $#!& show! Link to comment Share on other sites More sharing options...
DirtyComanche Posted June 27, 2020 Share Posted June 27, 2020 Not reading the article. The names were chosen out of RESPECT though. Similar to how you have the Apache, Iroquois, Comanche (that they unfortunately did not take to production), Chinook, Kiowa, Lakota, and etc helicopters, along with fixed wing aircraft such as the Dakota, Choctaw, Huron, Mohawk, etc. Link to comment Share on other sites More sharing options...
BeaterComanche86 Posted June 27, 2020 Share Posted June 27, 2020 I couldn’t bring myself to read more than the first paragraph but clearly we chose to drive Jeeps just to mock the native tribes that there named after not because there purpose build vehicles and can go just about anywhere. I learned something new about myself... (some) Journalists are idiots, like there’s not 1000 other more important topics he or she could have chosen to write about. Link to comment Share on other sites More sharing options...
Pete M Posted June 27, 2020 Share Posted June 27, 2020 1 hour ago, BeaterComanche86 said: (some) Journalists are idiots, like there’s not 1000 other more important topics he or she could have chosen to write about. I guess sometimes ya gotta go for the low hanging fruit so you can take off early for the weekend. Link to comment Share on other sites More sharing options...
gogmorgo Posted June 27, 2020 Share Posted June 27, 2020 It’s an automotive column. Pretty tough to make it relevant to anything at all, beyond talking about new product launches and the generic reviews every other auto journo is putting out. It’s low hanging fruit for sure, but it’s still an automotive tie-in to something that has been a pretty big deal in the media lately. As far as using indigenous names to honour the people, it’s not really up to anyone but the people themselves to decide whether it’s a legitimate honour or not. There’s a fine line between honouring a memory, and appropriating cultural elements into ultimately meaningless marketing and branding schemes. I doubt too many of us would be impressed if someone else slapped our names or identities onto some creation of theirs that we’ve got nothing to do with or much support for, either. That fact was made pretty obvious in discussions surrounding the Renegade-based Comanche concept a few years back. The idea of the chopped Renegade itself wasn’t really an issue, people who weren’t happy about it mostly just didn’t like the Comanche nameplate being slapped onto an urban Cute-Ute. That said, Mohave is still a bit of a stretch to complain about. It’s pretty clearly derived from the place name. Cherokee on the other hand, could easily be replaced with some other nameplate on the WK2 with no real consequence, and the chunk of Jeep enthusiasts who care about names would probably be happier with it not being put on the KL. Link to comment Share on other sites More sharing options...
youngfred Posted June 28, 2020 Share Posted June 28, 2020 ... Lone Watie--(The Outlaw Josie Wales) * I wore this frock coat in Washington, before the war. We wore them because we belonged to the five civilized tribes. We dressed ourselves up like Abraham Lincoln. We only got to see the Secretary of the Interior, and he said: "Boy! You boys sure look civilized.!" he congratulated us and gave us medals for looking so civilized. We told him about how our land had been stolen and our people were dying. When we finished he shook our hands and said, "endeavor to persevere!" They stood us in a line: John Jumper, Chili McIntosh, Buffalo Hump, Jim Buckmark, and me — I am Lone Watie. They took our pictures. And the newspapers said, "Indians vow to endeavor to persevere." * We thought about it for a long time, "Endeavor to persevere." And when we had thought about it long enough, we declared war on the Union. * You know, she thinks I'm some kind of a Cherokee chief. _______________________________________________________________________________________ * Chief Dan George(~1981) - Lone Watie * ...I didn't surrender neither. But they took my horse and made him, surrender...they have him pullin' a wagon up in Kansas I'll bet. youngfred Link to comment Share on other sites More sharing options...
JeepSchmidt O'Guinness Posted June 28, 2020 Share Posted June 28, 2020 Read the full article by incognito mode; thanks cmmagnussen. Tropes and click bait culture aside, the author said most marketing teams have moved to alpha numeric monikers because the lack of non copyright properties. Yet conveniently left out the fact Jeep internal designations have always been 2-3 letter codes. Also, correct me if I'm miss remembering this, but the native american naming scheme didn't start until jeep was owned by german based Kaiser motor company, though continued with amc then mopar and now fiat. Without trying to shield or point a finger at anybody, I'm just saying jeeps are designed / engineered to perform a function, regardless of what marketers decide to sell it as later. Though I will admit the eliminator trim line warrants a head slap. Link to comment Share on other sites More sharing options...
Torq_Shep Posted June 28, 2020 Share Posted June 28, 2020 11 hours ago, 89 MJ said: Clearly none of those hipster morons have ever experienced a Jeep. I guarantee you the author is a millennial snowflake that just whines about everything. Some kids should have been spanked... Hey now... No ageism Z-er =P Link to comment Share on other sites More sharing options...
89 MJ Posted June 28, 2020 Share Posted June 28, 2020 11 hours ago, Torq_Shep said: Hey now... No ageism Z-er =P I’m not saying my generation is better (I ho early think it’s worse) Link to comment Share on other sites More sharing options...
rokinn Posted June 28, 2020 Share Posted June 28, 2020 20 hours ago, gogmorgo said: As far as using indigenous names to honour the people, it’s not really up to anyone but the people themselves to decide whether it’s a legitimate honour or not. My assessment as well ^ Also, why everything needs to be globalized into derogatory polemics about this or that group doesn't seem to further peaceful coexistence IMHO. They're all just opinions after all and not worth the paper they're written on, so to speak. Link to comment Share on other sites More sharing options...
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