even though its a simple course, I'm sure it still draws over the crowd and generates interest in the brand.
i went to Camp Jeep in 06 when it was at road america. you could sign up to take a lap on the track (by yourself) in a GC SRT8. Easily the coolest thing i have ever done. You could smell the brakes everytime someone came back. Then you could take a ride in one while a Skip Barber racing teacher was driving side by side with another GC.