I love my BFG A/T's i have a set of 33's on my TJ for DD and just got a FREE set of 315/70r17 with about 6-7/32 left that I'm puttin on the MJ after new years run.
i have a set of 33" wally world MT el cheapos and they are are ok for dry cond but suck in heavy mud. they look great and aren't too loud but wear quickly as most soft compound tires do. these are on the MJ now as DD
i also have a set of 34/17 LTB's that i love except i want a little bigger foot print and am going with a set of 33" TSL's that measure out to the same height as the 34" LTB's. they are bias ply so they don't balance or wear very well on the street as CW stated but they are super strong (4ply sidewalls!!)
I'm not a fight foot wheeler and the swamper's help me go places that others who are locked f/r go with little wheel spin.
i don't personally like Goodyear tires, however from what I've heard the MT/R fairs about as well as the BFG A/T in mud but do get on rocks. the one thing i will say if you don't rotate them often they cup out like crazy and will fide worse than a swamper.