Who? 85% of JK / JKU sales are to buyers who could care less about performance, i.e. off-road, because it doesn't happen with them. It's an image thing they buy. And the more creature comforts available, the more they will sell. This equals more overall corporate profit. With profit, maybe then all the mouth-watering Jeep concepts we see and want every year might become a reality because they can risk that gamble economically and take a chance and actually produce it. But performance Jeep buyers are the minority, and always will be.
Well stated and very true.