The decision to phaseout the Jeep Comanche "came from a combination of two factors— low sales and Chrysler's attempts to make the Jeep brand fit into the Chrysler hierarchy of Plymouth, Dodge, and Chrysler models" with Jeep housing SUVs and Dodge making trucks.[14]
As sales dropped, the Comanche was planned for discontinuation. In 1990, the National Council of Jeep/Eagle dealers asked Chrysler to discontinue the Comanche, and allow them to sell a version of the Dodge Dakota pickup. [15]
The company chose to cancel the Comanche on June 12, 1992, after only a few thousand trucks had rolled off the Toledo, Ohio assembly line.[16]
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