Actually it is for false advertising an selling the wrong product. And I've heard rough country horror stories, and have seen several issues with them first hand
I know a lot of people that have been running rough country suspensions for years and on a lot of different vehicles not just jeeps. they all say that they are good and withstand abuse. but of course after constant abuse parts are going to fail, thats just how it is. But i'm not saying that they are the best and only suspensions out there either.