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Nice Concept Jeep Truck


Bmoore2
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The concepts show those of us who are all about true Jeeps that at least a handful of designers and engineers are right there with us. Beyond that though it doesn't mean much since true Jeeps are not what brings in the money anymore. Now it is all about on-road mall crawlers and freeway cruisers that get high MPG. Small trucks have sadly all but died out in the USA and I honestly would not want a monstrosity of a full size truck these companies are putting out today, even if it carried the Jeep name. And even though I know many of you don't like the JK, I personally do like it (a whole lot more than a YJ or TJ to boot) and we are lucky they continue to be easily modified into some pretty wild rigs. Back to the point though, we're extremely lucky we even got the JK8 conversion kit so those with very deep pockets can have a "factory" modern Scrambler if they want. Coming out with a true Jeep in today's market would just lead to disaster and a short life span like so many other niche vehicles over the past ten years. 

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...and the concepts are a bit of fun for some higher level engineers, but otherwise terrawombat hit it on the head.

 

Not all concepts are just for fun, though.  Some are designed with the intent that much of the concept will remain the same for a future production vehicle.  Other concepts (like the Jeep Cyclone) are like you said - management and engineering having some fun at the expense of the company.  Unfortunately, we're in a time where pockets are shallow and money is tight so the "fun" concepts have to be curbed back a bit.  If Fiat and turn Chryco back into a profitable company (which they'll have to do using the mall crawler SUVs we all hate), we might start seeing those neat concepts again.  I'm just not sure how many true Jeep designers and engineers are left at Chrysler...

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